Good ol’ Wal-Mart and Costco have started using a new design for their milk jugs, and I think they’ve come up with a real winner. The new design has a whole mess of environmental and cost advantages compared to the milk jug design that you’re probably used to, but there are some people that jes’ plain don’t care for it. Here’s a brief summary of its pros and cons.

New Milk Jug Design Pros

• Less shipping materials – The old jugs had to be packaged with heavy shipping crates. The new ones can be stacked with just a layer of cardboard between them.
• More efficient transport – Less shipping materials means more milk jugs can be transported in each truck, so companies save money on gas and cut down on air pollution.
• Shipping labor cut in half
• Water usage cut by 60-70% – The old shipping crates had to be sprayed off after each run, since milk would spill on them and birds would roost in them
• Lower milk cost! – “Sam’s Club said [there] was a savings of 10 to 20 cents a gallon compared with old jugs.“
• The new milk jugs fit better in your fridge.

The Bad Side of New Milk Jug Design

Amy Wise, a homemaker in Ohio, said the new-fangled gallon jug spilled milk everywhere. Judging from the picture, I’d say her main problem is that she’s trying to pour the milk into an imaginary cup in her left hand. No wonder she looks frustrated.

Many people say the new milk jugs are harder to pour. But I think with more practice, people will get used to them quickly. With all the benefits (less pollution, cheaper milk, easier transportation, and more efficient use o’ materials), methinks that the new milk jug may be here to stay.

* The bodacious picture of Amy Wise was taken by David Maxwell of The New York Times.